Love for the divine name will come through constant association with it.
Look at the love of a mother. If her child gets even a slight fever, she feels anxious, loses her appetite, and becomes restless in many ways. In short, she experiences deep discomfort from all sides. If we face even a slight interruption in chanting the divine name, do we feel the same unease? The answer lies within ourselves.
Chanting the divine name is my duty, my foremost responsibility. Without it, life is meaningless. My highest welfare lies in it, and in fact, I was born to chant the name and become one with it. With such an intense and burning devotion, chanting the divine name is essential. If love does not arise, it simply means we are not chanting with true sincerity. The solution to this is to keep chanting with firm resolve, no matter the circumstances. The name itself will guide us forward, step by step, until we reach our ultimate goal.
A person who says, “I will chant when my situation improves,” will never truly chant.
The divine name can be taken silently in the mind or spoken aloud. Constant remembrance of the name purifies the heart, and when the heart is pure, love for the divine naturally arises. More than mechanical repetition, it is essential to chant with understanding and deep feeling. Just as butter exists in buttermilk but only becomes visible when churned, similarly, divine love is present within the name, but it manifests when we sincerely engage with it. Even ordinary words can influence our emotions and thoughts—so how can the divine name not awaken love for the divine?
Use all your free time in remembrance of the name. Just as living in a house for a long time makes us develop an attachment to it, constant association with the name will naturally bring love for it. Our attachment to worldly affairs has come through prolonged engagement; similarly, continuous remembrance of the name will cultivate love for it. Try to maintain this connection while sitting, walking, talking, or doing any activity.
Any habit, when practiced consistently, becomes ingrained. Over time, a person addicted to opium needs a stronger dose. In the same way, we must cultivate a deep attachment to divine contemplation. Achieving anything of great value is never easy, but no other spiritual practice yields as much benefit with as little effort as chanting the divine name.
Therefore, always keep the name in your heart. Love for the name will come either because your teacher desires it or because you truly realize that your ultimate well-being lies within it.
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